10 Author Projections for 2016. Okay, turn it up to 11! (“It’s one louder”)

Bob Mayer

220px-Spinal_Tap_-_Up_to_ElevenWhile many are focusing on publishers and bookstores and other aspects, the producers of the content are the second most important component of the business, with readers being #1. The key is how the changes in publishing affect the author and how the author needs to factor reality into their business plan (regardless of how they feel about it):

  1. Amazon will expand its Print-On-Demand capability with kiosks in colleges, airports, malls and other locations.
  2. We’ve blogged about the issue of Barnes & Noble; any author who isn’t factoring in their business plan the possibility of B&N going the way of Borders, doesn’t have a business plan. Let’s hope it doesn’t happen, but hope is not a business plan.
  3. The eBook market is still growing. Print is fine for bestsellers, but for the midlist, there will be less and less rack space. We see numerous predictions that print sales will continue…

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