Remember that friend you decided not to keep in touch with any more? The one who was selfish, thoughtless and up their own arse? Remember that person when you write your next blog post and do your best not to copy their example. With thanks to Nicholas Rossis and Chris, thestoryreading ape for the advice.
My marketing strategy is really simple. In fact, it can be summed up as follows:
- Be real,
- be fun,
- be helpful.
If you do that, people will buy your books simply because they will like you and will want to support you. In other words, “if people like what you’re saying, they’ll like what you’re selling.”
I have read many marketing guides, but have come to realize that it all boils down to how people perceive you. In marketing speech, your brand.
Having a consistent author brand is liberating. It allows you to publish pretty much anything you like, irrespective of genre. People will read your books because you have written them – and they trust you to offer them a good time.
That’s great. How about some real tips now?
The other day, a visitor to my blog asked me for…
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