I took out a BookBub ad for Death Line #3 in my Rafferty and Llewellyn procedural series on 9 March 2014.
I also entered it in Amazon’s Select programme and had four free days from 7 – 10 March 2014.
I chose to go with the free book option in the Mystery Category (or, rather, my finances chose this option as the only one viable!).
Here’s the screenshot for 9 March, the day of my best ranking on amazon.com:
As you can see, Death Line reached a ranking of 2 Free Overall.
No 1 in Police Procedurals.
No 1 in British Detectives.
There was an all-country total download of 46,882, with the US responsible for nearly all of it.
Here’s the country by country Amazon breakdown mid-morning on 11 March, one day after my freebie offer finished and two days after the BookBub ad:
I’ve made a few edits to make allowance for my woeful maths and general brain fatigue! I had originally mistakenly listed the paid sales as just for the book that was the subject of the Bookbub ad, when in fact it was for all books. Mea Culpa.
DEATH LINE FREE SALES ON 11 MARCH 2014 AFTER BOOKBUB AD ON 9 MAR 2014
COUNTRY FREE DOWNLOADS
COM 45,931 +1 BORROW
TOTAL FREE DOWNLOADS 46,882
TOTAL PAID SALES ALL BOOKS BY 11 MARCH 2014: 472
THIS TOTAL COMPARES WITH AN ALL BOOKS PAID SALES RATE OF 272 (including 3 borrows) BY THE SAME DATE IN THE PREVIOUS MONTH.
This worked out as a Total Daily Sales Rate for all books of 42.90 on 11 March compared to a Total Daily Sales Rate of 24.72 on 11 February 2014. The Predicted Monthly Sales Rates were 1,330, compared to a Predicted Monthly Sales Rate of 766.54 and an actual February Sales Rate of 630 (I’ve had to pretend in the predicted figure that February had 31 days instead of only 28 to give a proper comparison).
In addition, the sales of the first and second in the series greatly increased and at mid-morning on 11 March had sales for the US totalling 152 for the first and 94 for the second in the series. Prior to the Bookbub ad sales for these two books were 11 and 8 respectively at 23.30 GMT on 7 March. Just over one a day.
So that would make the comparative Daily Sales of these books:
Dead Before Morning 13.81 on 11 March and only 1.57 on 7 March
Down Among the Dead Men 8.54 on 11 March and only 1.14 on 7 March.
I also made my very first sales of any sort to Brazil and Mexico and had only my second ever Japanese downloads.
Admittedly, we’re not dealing in enormous numbers of sales here; no J K Rowling, me! But the BB ad shifted an awful lot more books. I’m sure you’re able to work out what the percentage increase is (if you do, can you share? Never quite got to grips with percentages).
So, is a Bookbub ad worth it? Yes!