Monthly Archives: January 2011

BLOG TOUR DATES

Finally got my act together re this Blog Tour. It starts on 2 February and ends on 25 February 2011. I will be stopping off at 17 other blogs and posting comments, from how I created my first crime series, to interview, to how I made my video book trailers and many other things.

Why not stop by and leave a comment? It could win you a PRIZE as everyone who leaves a comment has their name put in a draw.

The PRIZES: for the first three names drawn from the hat, there will be one signed copy of Deadly Reunion, my latest hardback, published 24 February 2011 and one of each of my ebooks, Dead Before Morning and Down Among the Dead Men, my debut and the follow-up in my fourteen-strong Rafferty & Llewellyn crime series.

I’ve enjoyed preparing for this first Blog Tour, though it’s been hard work as every Blog Host wanted an original posting from me, as well as a bio, a blurb, links of one sort or another and a few other things which I can’t remember. Imagine my desperation when the emails from my Blog Hosts that I’d put in a folder on my email programme couldn’t be accesssed! Aargh! I thought that was the last I’d seen of them. On my old computer it was so simple, but it in this one with all its bangs and whistles, I have to actually click on a folder link (which I hadn’t even noticed) in order to access things I’d filed. The relief when I discovered this folder link was tremendous.

Don’t forget to stop by and leave a comment. The list of Blog Tour dates and blog sites is listed on my website (http://www.geraldineevans.com/). Just click the link and it’ll take you straight to the date list for click-throughs. Looking forward to seeing you there.

Marketing For Writers

Your book’s been accepted. How wonderful! Congratulations.
It’s a terrific, feeling, isn’t it, after all those rejections?

But now comes the real work. What? You thought you’d done
the work and that now came the pleasure? Ha! Think again.

Writing the book’s only half of it. And if you’re a techno-thickie,
like me, you’ll be amazed at what you can learn to do; I certainly
was.

Everyone knows about the signings and the crowds of people who come to each. But everyone would be wrong. Unless you’re very

well-known, you’ll be lucky to get more than a handful of signings, if that. Think about it. Why would a bookstore manager want to

 
put himself to the trouble for a writer that no one’s ever heard of? For a writer who’s unlikely to sell more than one or two books (and one of these purchases will probably be made by the writer’s partner)? What happens most often is that the writer sits behind a desk with a pile of his/her books and no one comes. That, believe it or not, is the harsh truth of most book signings. You don’t need to take my word for it. Watch this video made by writer Parnell Hall and have a laugh while the sober truth sinks in: http://www.youtube.com/watch?v=_ZoJ5OKmEJY.

So what can you do? There are other things. Libraries are always welcoming to the idea of your giving a talk. Ring around a few libraries, ask to speak to the librarian and introduce yourself and your new book. You should get an invitation or two to speak. No good at speaking off the cuff? Don’t worry. It’s perfectly acceptable to use notes. I do myself as my short-term memory is shockingly bad and I’m hopeless at speaking without a crib. You may even sell a few books.

There are also other things you can do to draw attention to yourself. I’m in the middle of preparing for a seventeen-date Blog Tour in February. It’s a lot of work as you have to prepare posts to go on other people’s blogs and you won’t be too popular if you repeat the same blog on several people’s sites. You’re expected to be original and, as I said, originality brings a lot of work.

How did I organise this? I’m a member of a number of writing/book sites and I checked on the File listing of one of them: Yahoo Group’s MurderMustAdvertise, for those members who were prepared to host other writer members and contacted each one. You’ll need to be organised and create a Blog Tour folder on your computer where you can store the emails listing what you’re to do. You should also set up a folder in Documents with docs for each of the separate posts you’ve been asked to make and note in your diary the names, email addresses, dates, blog addresses and what your post is to consist of. If you don’t do all this you’ll get in a hopeless muddle. I could have arranged more Blog Tour dates if I’d contacted members on other book or writing sites, but I thought seventeen gigs was as much as I could cope with. This is my first Blog Tour, after all, and I didn’t want to over-reach myself.

I’ve written several question and answer sessions, prepared a few different excerpts of Deadly Reunion, my latest Rafferty & Llewellyn crime novel which comes out on 24 February, with links to the other excerpts. Deadly Reunion is the reason I organised the blog tour.


What else have I written? Another blogger asked me to produce a post about my writing ‘Made it Moment’. LOL! Shows how deluded one can be! One asked me to supply my Top Ten Tips for writers. Another wanted me to write a post about my ebook experiences since I’ve published two of my Rafferty novels to kindle et al. They all wanted a short bio and brief synopses of both Deadly Reunion, my latest hardback, and Dead Before Morning, my latest ebook. Another blogger wanted me to tell her readers about how I set about making my various video book trailers. I did it The Hard Way, I thought! The first one was made from a basis of total ignorance. Boy, this marketing mallarkey is a very steep learning curve. I’ve also collected up the links to various reviews, to my youtube video book trailers, to amazon and, of course, my blog and website. I’m still working on some posts. But when I’ve finished, I’ll put up a list of all my Blog Tour gigs and you can follow me through the Tour if you wish. You’ll probably be asked to provide a few prizes. I think the most usual is that, at the end of the Blog Tour, a drawing is made of all of those people who have made a comment during your Tour. It’s up to you to check on each of the blog sites for the comments and to note down the details of each so you can make the draw.


What else have I done? I’ve made a video interview of myself, using the webcam on the computer, with my poor husband acting as the interviewer. Here’s the link if you want to take a look and have a laugh at our pretty inept efforts. http://www.youtube.com/watch?v=AoMLVcKxzBw This was about our fifth attempt, so you can imagine how poor the earlier efforts were. It was originally done for The Lit Chick Show, a video blog that hosts author interviews. But I’m going to do it again for the show and hope that both of us manage to project ourselves a bit better! Practise! Practise! Practise! The interview’s not due to air until the 25 February, so we’ve got time to apply a bit of polish. You could do something similar and put it up on youtube, then at least you’ll have something ready for your Blog Tour when you organise it. You can try to get radio interviews; local radio is generally pretty willing to host you and local newspapers might well feature you if you contact them.
I’ve explained before, in a previous post, that you’ll have to provide your own marketing materials, like bookmarks, flyers and postcards, as it’s unlikely that your publisher will do it. I’ve just altered the design of my bookmarks, but I’ve had a hell of a job lining up the two sides of the bookmarks. It’s been very wasteful of my white card and my computer inks, not to mention my time. But fingers crossed, they’re lined up now. My next printing will tell. Oh for the money to be able to pay someone else to make the blasted things! Hey, maybe next week, I’ll have time to do some actual book writing!
Now. To market! To market!

Here’s a few of the latest interviews of me, plus a couple of excellent reviews.

This in a video interview I did for The Lit Chick Show. This is my first attempt at doing a video interview – well the first one that I actually put up on youtube! In the previous attempts to capture this video, my mind went blank as I tried to find what I wanted to say. In the next effort, my head kept almost disappearing off the side of the screen. And then, my husband unaccountably forgot how to speak, and in the next he had a coughing fit. This one is the best of a bad job! See what you think. Laugh at my husband’s attempts at doing a posh, literary accent. I did.

Here are a couple of lovely reader reviews on amazon. Add your own if you have liked any of my novels. Don’t bother if you haven’t!
Five Star Review of Dead Before Morning ebook, first in my Rafferty crime series, on amazon – link http://www.amazon.co.uk/Before-Morning-Rafferty-Llewellyn-crime/dp/B004EYUHN8/ref=sr_1_1?s=books&ie=UTF8&qid=1294335777&sr=1-1
 Five Star Review of Down Among the Dead Men ebook, second in my Rafferty crime series, on amazon – link :  http://www.amazon.co.uk/Down-Among-Rafferty-Llewellyn-crime/dp/B0042P53NS/ref=sr_1_3?s=books&ie=UTF8&qid=1294335777&sr=1-3
I was interviewed by Beth Hull (Nebula Contact) on http://bethhull.com/2010/12.03/nifty-author.geraldine-evans
I was interviewed by Jean Henry Mead for Mysterious People: http://mysteriouspeople.blogspot.com/Geraldine-Evans
 My interview with Rebecca Dahlke http://www.allmysteryenewsletter.com/  will feature on 8 January 2011.
I’m currently in the process of organising a blog tour for the month of February, to coincide with the publication of my eighteenth novel and fourteenth Rafferty & Llewellyn, Deadly Reunion.
 This is taking up quite a bit of my time as it’s quite complicated, coordinating all the gig dates and making sure I’m not repetitive with the content, so I hope you’ll forgive me if my posts here aren’t as frequent as before. I will post a list of the gigs and the links as soon as I know them all, both here and on my website (http://www.geraldineevans.com/ ). I’m quite excited about this. It’s my first blog tour and I’m terrified I’ll make an administrative hash of it and never get invited on anyone’s blog ever again! Keep your fingers crossed for me.